We handle the digital creative communication for a variety of Amazon Products, including Social Media strategy, Content strategy and development and Digital Advertising communication.
One of the largest areas of focus for us is the launch and sustenance campaign for Amazon Now, a brand new product from Amazon in the highly competitive hyperlocal space.
The highly relevant, highly engaging campaign on Twitter garnered an immense response from our users, gaining a massive 18,000 followers on the page within the first month of its existence.
The product video gained massive popularity, despite being posted on the App Download page exclusively. Users began downloading the video and posting it from their own YouTube channels.
In an unexpected turn, a video meant only for App Promotions ended up being posted on the brand channel and garnering over 450,000 views!