Too often people view lingerie photography superficially and fail to see the photographic beauty behind it. While this stereotype is unjust, it’s also understandable. Too many photos of this genre forego the beauty and focus solely on tasteless sensuality. When we won this business we approached this lingerie without thinking of the lingerie itself but rather the person wearing it. The lingerie comes after. Even if it was for a standard lingerie catalogue with lines highlighting product features, we ensured that the subjects showcased the vulnerable, beautiful and sensual aspects of modern women.