A comprehensive packaging and rebranding exercise for an iconic British brand of tea, keeping Indian consumers in mind.
The newly designed Typhoo range is modern and simple, with a delicate colour treatment that pulls the line into a consistent brand presence and evokes a high-end feel.
The Black Tea range was the flagship range and the jewel in the Typhoo crown and we designed it keeping this in mind. With a signature ornamental pattern that invokes velvety Victorian tea parlours as well as intricate Indian mosaics.
The flavoured tea range, therefore, is designed to present the product as luscious and inviting. Simplified, uncluttered packaging is segmented by colour cues. Few, clean ingredients are listed above the visual; the prominent Typhoo brand identity is designed to dominate the pack.
For the Infusions range, we combined dynamic photography against a striking white background illustration to ensure that this packaging with have great shelf appeal in-store and counter-worthyness at home.