Already a well established name in beauty circles, the Blossom Kochhar Aroma Magic was, ironically, in need of a facelift. Especially with regards to packaging and identity.
Over three years we undertook a complete revamp of the brand. Beginning with a detailed category and brand research, brand strategy and then a redesign of their complete product portfolio. Well over a 120 products. Our creative involvement is deeply entrenched in Blossom Kochhar right down to retail design and exhibition stalls. We also helped them set up a presence in modern retail and online.
Blossom Kochhar Aroma Magic is now a national brand retailing across 650 touchpoints. Between the time we were appointed and now, their profits have increased by a factor of six.